AD OF THE DAY
Monitoring political online advertising since 2007
Powered by The Media Trust www.themediatrust.com
(8/5)
MORE!
(8/6)
Careful with that ax, Eugene. Gas tax, judges, Obama-Iranian comparison ads. The usual. INSIDE
(8/8)
(8/13)
(8/15)
(8/18)
(8/20)
first appeared 5:08 a.m. Saturday, only at time.com
(8/22)
New DNC voter registration ads come in two colors - Red and Blue
Running since Saturday at local domains in many states - tune in tomorrow for buy details at ClickZ.com
(8/25)
(8/27)
9:59 p.m. Thursday night:
Rapid response by web ad
McCain launched two new anti-Obama ads minutes before Obama took the stage at Invesco Field;
The ads run only at FoxNews.com and WeeklyStandard.com.
(8/29)
(9/2)
(9/4)
DNC: Sarah who?
Obama and DNC web ads with voter registration messages are targeting: Michigan, Georgia, Florida, North Carolina, Virginia, Pennsylvania, Nevada, Ohio New Mexico, North Dakota, Colorado, Montana, Iowa, Indiana, New Hampshire, Wisconsin.
Recent domains, INSIDE.
(9/10)
Is 90 percent enough?
(McCain = Bush) = Democrats win. Every poll says this. Now the DNC and Obama for America are putting it on the web. Running since September 7, at politico.com and realclearpolitics:
View the 300x250 ad.
View the tearsheet.
Panel i.
Panel ii.
Panel iii.
Panel iv.
(9/15)
(9/29)
New voter registration ad from Obama;
since September 23.
View ad,click here.
Running at:
mtv.com
hiphopdx.com
bet.com
intellicast.com
timesreporter.com
aol.com
weather.com
whitepages.com
pennlive.com
xxlmag.com
State-by-state voter registration deadlines are in one week. How much have Obama’s voter registration ads helped him? (LOOKS LIKE A LOT -- Ed. 10/1)
One chapter for the inevitable how-to book about the Obama campaign should be the campaign’s voter registration efforts in battleground states. Of particular interest in these quarters -- the role of his map-themed web ads. Some of these states were barely tossups when the ads launched earlier this month, if not leaning McCain. Some are closing fast. (Florida and North Carolina, reportedly.) So, the question: Do these ads do more than register likely Democrats - do they also enhance people’s favorable view of Senator O? If he wins, inquiring minds will want to know.
We just finished updating the traffic reports, so follow the links to see the ads: Since September 12 voter registration appeals have run (still do in most places) in Colorado (October 6 registration deadline), Pennsylvania (10/6), Virginia (10/6), Michigan (10/6), Missouri (10/6, North Carolina (10/10), Florida (10/8).
(9/30)
Minutes after the veep debate ...
New McCain-Palin ads splashed last night on washingtonpost.com. (Check out the placement next to the Novak column. Coincidence? I think not.)
OK, we get it guys. You’re fast. Now when do we get to sleep?
(10/3)
10:58 p.m. last night
washingtonpost.com
11:59 p.m. last night
washingtonpost.com
Hours before last night’s McCain-Obama debate, new creative...
It’s hard to figure why McCain-Palin reveals new ads on debate nights unless they are trying to work the refs. Yesterday afternoon, McCain-Palin backed up the virtual dump truck and unloaded negative creative at washingtonpost.com, wsj.com and politico.com. The positive ad on the same domains touts McCain-Palin’s financial plans. It ran beside this morning’s politico.com headline, “McCain loses by not winning.” Over all, not a terrific night for the McCain camp but not terrible either.
(10/8)
(10/20)
Obama dates his Vote Early ads.
Check it out! Impress your friends! Today’s date pops up if you mouse over the new Obama “vote early” creative on a live web page. Mouse over one of our samples and see the date that we captured it.
New ads in Florida, Indiana, Ohio - virtually anywhere Obama used web ads for voter registration, he’s now targeting the states for early voting.
(10/27)
Counting down until election
in 8 days...
This one has a very eye-catching
use of flash.
We’ll have at least one ad a day between
now and Election Night. Enjoy.
(10/29)
Election in 6 days...
Polls today in Indiana say it’s a tossup who
wins, but Obama is gaining on McCain.
(10/30)
Election in 5 days...
Polls in Florida say it’s a nailbiter, but
advantage Big O:
(10/31)
Election in 4 days...
This ad ran October 16 after the third debate.
Two weeks ago the argument was
“anything can happen in two weeks.”
Was two weeks long enough?
(10/31)
Election in 4 days... Obama in North Carolina
It’s a dead heat in Tarheel country; Obama leading within margin of error.
He’s advertising on lots of domains.
(11/1)
Election in 3 days... live in western Pennsylvania
Clean coal in Pittsburgh. Well that’s a relief. McCain and Obama agree on something.
(11/2)
Election in 2 days... Obama in Ohio to visit his web ads:
Dead-eye Buckeye:
(Source: Pollster.com, November 2)
(11/4)
Vote!!!
First appeared 11:54 pm November 3
Running on Comedycentral.com today
(11/4)
Vote!!!
Running on Comedycentral.com this morning
(11/5)
Relentless is the only word for it...
Running Election Day on
dnrnews.com, wtopnews.com, wtop.com, countryhome.com
(11/6)
Obama 52 % 364 Electoral Votes*
McCain 46 % 174 Electoral Votes
(includes NC’s 15 electoral votes)
(11/7)
(11/11)
Did you see this one?
We will show it at the Internet Advocacy Roundtable next week. Here’s the info
(11/14)
(11/14)
You shall know them by their web buys:
(11/16)
The ’08 Ballot Initiatives
We’re looking back at initiative and referenda advertising from this cycle. It only makes sense to start with the biggie, California Prop 8:
AD: “Yes on 8: Protect Marriage”
This campaign was won on television. The web ad started running on October 28 at yahoo.com, abclocal.go.com, knbc.com, sfgate.com, ktla.trb.com, cbs2.com, sacbee.com, pe.com, ktvu.com.
(11/17)
Public affairs season begins in earnest
New public affairs ads started at huffingtonpost.com this morning. These are an early entry in the category of “public affairs ads that reflect the outcome of this year’s election.” Labor is ascendent. So are the Democrats. These ads are aimed at the Democrats in Congress. Not sure who the sponsors are, we’ll let you know when we find them.
(11/21)
SEIU climbs Waltons’ mountain
SEIU launches two new salvos at the folks from Bentonville, Arkansas, running this week at washingtonpost.com and huffingtonpost.com.
(1/27)
Stimulating.
Laborers International Union is using a text and display campaign to plump for more infrastructure spending in the stimulus package, via Google ads. This one is at talkingpointsmemo.com and links to the campaign web site. Simple but effective.
(2/12)
Early childhood education
Do you wonder if they got their money’s worth
in the stimulus? At politico.com since January 19.
(Click on ad to play.) By the First Five Years Fund.
(2/17)
“And Iran... Iran so far away...”
Not a Flock of Seagulls. The right plays the Persia card in new ads launched on nationalreview.com. Read about the campaign INSIDE.
(2/23)
Burma Shave
Fighting land-based insurgents /
in Afghanistan and Iraq /
Why's our country in hock?
(2/25)
Just wondering...
Streaming replays of Jindal’s GOP response ran with expandable Google ad units on the bottom of the screen. Why not buy political there?
(2/27)
Beating on Boehner
There’s more than one way to get stimulated. Enviros picked an enemy and ran against him. This one appeared four days before Congress passed the stimulus bill. Read the details here.
(2/28)
Consider yourself warned...
(3/1)
Aggressive on Grover
Norquist gets the treatment Jindal missed
1. Wednesday, Bobby Jindal speech; ad sells microphones
(MSNBC.com)
2. Sunday, Grover Norquist at CPAC;
ads sell political messages
(talkingpointsmemo.com)
(3/10)
Extreme ad ops
Verify, verify, verify ... Online ad-buying not for the fainthearted (ClickZ News)
(4/3)
(4/6)
New video ad from the automobile industry launches. Evidently not lost on carmakers that Washington is at the controls.
(4/7)
(4/15)
Virginia governor: where is Moran online?
(4/16)
Communications Workers Take On AT&T (since April 14)
(4/21)
New PAC launches web ads for Virginia gov race, INSIDE
(4/23)
Employee Free Choice Act, running locally in 13 states
Since April 19 at local sites in CA, CO, IL, IN, MI, MO, NC, NE, OK, PA, TX, VA, VT
(4/27)
Nurses, launched on politics sites and Montana
(4/28)
“The United States tortured detainees after September 11, 2001.” The ad.
