What final moves on the web did McCain and Obama make in the last month of the campaign? 

We prepared this memo for the panelists at next week’s Internet Advocacy Roundtable.  It tells the story as you follow along with each ad.

Beginning early October, Obama moved into field hyperdrive, voter registration and early voting.  He cut way back on the anti-McCain attack ads.  McCain went negative. He also used web ads for rapid response and spin following the presidential and vice presidential debates.

The links contain each ad as it ran. Follow along and check it out:

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3. i.  MCCAIN
   

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5. Negative:
   

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7. "Spread the Wealth Around" Keeping Your Hard-Earned Money Is Selfishness? 
   

8. (This ad ran on topix.net and livejournal.com)
   

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10. Obama says he didn't vote to increase taxes on people making $42,000 a year But he did… TWICE! (S. Con. Res. 70, 3/14/08 and 6/4/08)
    

11. (This ran on wsj.com, washingtonpost.com, foxnews.com, politico.com, was a rapid response ad the night of the second presidential debate, October 7)
    

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13. Even Joe Biden Agrees, Obama Not Ready to Lead
    

14. (This ad ran on washingtonpost.com, it was a rapid response the night of the veep debate, October 2)
    

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16. Tell Senator Obama It's Not 2004
    

17. (Starting on October 22 this ad ran on fivethirtyeight.com, sayanythingblog.com, michelleobamawatch.com, enews.ferghana.ru, tinyurl.com, politicalmavens.com, tech.blorge.com, rottingnation.com)
    

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20. McCain Positive:
    

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22. "I Think Senator McCain Is Absolutely Right" - Barack Obama 
    

23. (This ad began running on September 29, 3 days after the first debate, on topix.net, fivethirtyeight.com, expatica.com, fivethirtyeight.com, bhg.com, ibtimes.co.uk, lhj.com, observer.com, about.com, foodnetwork.com, revver.com, actionadventure.com, mynoir.com, mensnewsdaily.com)
    

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25. Inspiring A New Generation of Leaders
    

26. (This ad began running October 3 on washingtonpost.com and wsj.com, following the veep debate)
    

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28. A Proven Maverick/McCain-Palin
    

29. (This ad began running October 3 on washingtonpost.com, following the veep debate)
    

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31. McCain-Palin/Invest In Victory/Donate $50
    

32. (This ad appeared in early September and ran until election day on fivethirtyeight.com, google.com, pollster.com, huffingtonpost.com, thenation.com)
    

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35. ii.  OBAMA
    

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37. Negative Ads:
    

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39. Four More Years? Don't Get Mad, Get Registered.  Register to Vote Today
    

40. (This ad stopped running on October 3, after which Obama went positive; it appeared on mapquest.com, aol.com, tourtracker.com)
    

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42. John McCain Voted With George Bush 90% Of The Time
    

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44. Obama Positive Ads:
    

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46. "There's Still Time To Vote For Barack Obama" (Virginia)
    

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48. "Vote Early, Vote Today" (Ohio)
    

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50. When you mouse over these ads they show today's date for early voting or voter registration; also, how many hours and minutes are left until the polls close.  Besides Virginia and Ohio, Obama used these in Florida, North Carolina, Colorado, and Indiana also, virtually anywhere that allowed early voting or that Obama targeted for voter registration.