AD OF THE DAY
Pesky webheads at League of Conservation Voters. They didn’t buy ads for their response to Chevron’s ad campaign. They “only” made some mockups and posted them to their friends on Facebook and their own web site. Chevron, on the other hand, bought web ads and bus shelters, glossy magazines, all over DC. LCV earned the ads an extra look with a clever riff based on solid research. This fight can work for both sides. LCV and Chevron campaigners, your thoughts? How are these campaigns working for you?
-- Send a reply here to Read Scott Martin and I’ll post your comments.
Tuesday, November 25, 2008
Ideas at-cost: Chevron and LCV.org duel
Comments Widget
Ads and research provided by (please credit):
Chevron ads
Since September 15
LCV.org mock ads
Since November 20
At these domains:
sfgate.com
aol.com
yahoo.com
chron.com
tennis.com
cnn.com
engadget.com
gadling.com
houstonchronicle.com
stylelist.com
economist.com
wsj.com
nytimes.com
forbesauto.com
pc.gamezone.com
on Facebook:
Facebook page belonging to League of Conservation Voters staffer David Sandretti and LCV press release November 20.
Related links:
http://solveclimate.com/blog/20081120/spoof-chevron-greenwash-ad-campaign-backfires
http://gristmill.grist.org/story/2008/11/23/163247/07
http://climateprogress.org/2008/11/20/i-see-a-green-wash-and-i-want-it-painted-black/
http://climateprogress.org/2007/10/01/those-greenwashing-chevron-ads/
